Terms of service

These Terms & Conditions ("Terms") constitute a legally binding agreement between you and SEHGAL PROCESSORS PVT. LTD., operating under the brand name ATAARA ("ATAARA", "we", "our", or "us").

By accessing, browsing, or purchasing from our website, you acknowledge that you have read, understood, and agree to be bound by these Terms & Conditions. If you do not agree with these Terms, please refrain from using our website.

1. General

These Terms & Conditions govern your access to and use of the ATAARA website and all purchases made through it.
ATAARA reserves the right to modify, update, or replace these Terms at any time without prior notice.
Continued use of the website following any changes constitutes acceptance of the revised Terms.

2. Product Information

Every ATAARA garment is thoughtfully crafted with care and attention to detail.

While we strive to present our products as accurately as possible, customers acknowledge that:

Product colours may vary slightly due to photography, lighting conditions, screen settings, and device displays.
Handcrafted elements, embroidery, print placement, weaving, texture, finishing, and fabric characteristics may naturally vary from piece to piece and are not considered defects.
Measurements may differ slightly due to manual cutting, stitching, finishing, and artisanal production techniques.
Accessories, jewellery, footwear, bags, or other styling elements shown in product images are for presentation purposes only unless specifically mentioned in the product description.
Customers are encouraged to carefully review product descriptions, size guides, care instructions, and customization details before placing an order.

3. Pricing & Payments

All prices displayed on the website are in Indian Rupees (INR).
Prices are inclusive or exclusive of applicable taxes as indicated at checkout.
Prices are subject to change without prior notice.
Orders will be processed only after successful payment confirmation or receipt of the required advance payment for eligible Cash on Delivery (COD) orders.
ATAARA reserves the right to correct pricing errors and cancel orders placed using incorrect pricing. Where payment has already been received, the amount paid will be refunded in full.

4. Orders

Placing an order does not constitute acceptance of that order by ATAARA.
All orders are subject to product availability, payment verification, and acceptance by ATAARA.
ATAARA reserves the right to refuse, cancel, or limit any order due to stock unavailability, pricing errors, suspected fraudulent activity, payment issues, or other unforeseen circumstances.
If ATAARA cancels an order after payment has been received, the customer will receive a full refund through the original payment method.

5. Shipping

Order processing, dispatch timelines, shipping estimates, delivery procedures, and related information are governed by our Shipping Policy.

While we make every effort to dispatch and deliver orders within the estimated timelines, delays caused by courier partners, public holidays, weather conditions, government restrictions, or other circumstances beyond our reasonable control shall not constitute a breach of these Terms.

6. Returns, Exchanges, Cancellations & Customization

Returns, size exchanges, cancellations, customized orders, and made-to-order garments are governed by our:

Shipping Policy
Returns & Exchanges Policy
Cancellation Policy
Customization Policy

By placing an order, you confirm that you have read, understood, and accepted these policies.

7. Intellectual Property

All content available on this website, including but not limited to:

Brand name
Logos
Product designs
Photographs
Graphics
Videos
Illustrations
Website design
Text
Icons
Layout
Creative assets
Trademarks
Trade dress

is the exclusive property of ATAARA and/or SEHGAL PROCESSORS PVT. LTD. and is protected under applicable intellectual property laws.

No material from this website may be copied, reproduced, modified, distributed, republished, or commercially exploited without prior written permission.

8. User Content & Social Media

If you tag ATAARA, mention our brand, submit reviews, testimonials, photographs, videos, or other content featuring our products through social media, WhatsApp, email, or our website, you grant ATAARA a non-exclusive, royalty-free, worldwide licence to repost, feature, publish, or otherwise use such content across our website, social media platforms, advertisements, and other marketing materials.

By submitting such content, you confirm that:

You own or have the necessary rights to share the content.
The content does not infringe upon the rights of any third party.

Where reasonably possible, appropriate credit will be provided.

If you would like your content removed, please contact us and we will make reasonable efforts to honour your request.

9. Acceptable Use

By using this website, you agree not to:

Misuse or interfere with the operation or security of the website.
Copy, reproduce, or distribute website content without permission.
Attempt unauthorised access to our systems or networks.
Upload malicious software or harmful code.
Use the website for any unlawful, fraudulent, or prohibited purpose.

ATAARA reserves the right to suspend or terminate access for users who violate these Terms.

10. Disclaimer

While every effort is made to ensure the accuracy of information published on this website, ATAARA does not warrant that product descriptions, pricing, availability, images, or other website content are free from errors or omissions.

ATAARA reserves the right to correct inaccuracies, update information, or discontinue products without prior notice.

11. Limitation of Liability

To the fullest extent permitted under applicable law, ATAARA shall not be liable for any indirect, incidental, consequential, special, or punitive damages arising out of or relating to:

Use of this website;
Purchase or use of our products;
Delays in delivery;
Website interruptions; or
Any other matter arising under these Terms.

Nothing in these Terms excludes liability where such exclusion is prohibited by applicable law.

12. Force Majeure

ATAARA shall not be liable for any delay or failure in performing its obligations where such delay or failure results from events beyond its reasonable control, including but not limited to:

Natural disasters
Floods
Fires
Pandemics
Government restrictions
Labour strikes
Transportation disruptions
Power failures
Internet outages
Acts of war
Failure of third-party logistics or service providers

13. Governing Law

These Terms & Conditions shall be governed by and interpreted in accordance with the laws of India.

Any dispute arising out of or relating to the use of this website or the purchase of products shall be subject to the exclusive jurisdiction of the courts at Amritsar, Punjab, India.